Food has a very important place among Turkey's export items. When we look at the food export data of 2019, it is seen that 16.21 billion dollars of income was obtained. The most exported food products in this area were hazelnut kernels, wheat flour and pasta.

If it is desired to export food, the issues to be considered first are as follows:

1. Type of Food Planned to be Exported,

2. Which country is planned to be exported,

3. What are the Export Parameters of the Country to be Exported?

While exporting food, these points should be primarily clarified and the export plan should be made accordingly.

Why Export Food?

Food export is a very important income item for our country. Like all other export products, it is an area that brings undeniable profits to both the country and the company that exports food. For this reason, food is among the main types of exports that need to be exported. Turkey has the advantage of owning the food products preferred in the world markets. In order to make use of this advantage, food exports should be made.

What is the Difference Between Selling Food Domestically and Selling Abroad?

While the product is sold in the domestic market, the company develops a marketing strategy by calculating the marketing practices of its own country, the culture of its own country, customer preferences of its own society, and climatic conditions. It is very easy for the manufacturer to know and estimate all these criteria in its own country. Therefore, it is extremely easy to develop an appropriate marketing strategy.

However, it is difficult to predict all these parameters for the country to be sold abroad. For this reason, before determining the food export market strategy, these factors should be investigated in the country to be exported.

Therefore, selling abroad means embarking on a more risky and difficult initiative than selling domestically. In return for all these, selling abroad would be much more profitable as the unit cost would mean selling the same product in foreign currency.

How Is Food Export Marketing Done?

Market research can be done by going to the country to be exported. You can board the plane and make face-to-face interviews with customers to promote products to businesses. The advantage of this study is that the exporting company can determine its own price first hand. However, there are several disadvantages of doing this kind of food export marketing in the traditional way. First of all, in this system, the entire responsibility of the export process belongs to the exporting company. The main areas of responsibility are:

1. Marketing,

2. Sales,

3. Stock quantities,

4. Transport activities,

5. After-sales support work,

6. Returns of the rejected product

7. All paperwork and documentation work

8. The difficulties of working in another non-local time zone.

All this work is both very costly and very painful. For this reason, it is increasingly preferred to use digital marketing methods for food exports.

If you want to have Domestic Food Export, you can get detailed information by contacting our support teams.